Paid Search & Advertising

Smarter Ads. Bigger Impact. Measurable Growth.

Let’s face it—running paid ads without a strategy is like throwing money into a bonfire and hoping it smells like success. At Fr3shlab, we don’t gamble with your ad spend—we optimize it with purpose.

 

From Google and Bing Ads to social media advertising, display campaigns, and retargeting, we create full-funnel, data-driven strategies designed to bring you real results. Traffic’s great, but we’re here for leads, conversions, and growth you can measure.

Google Ads Management

Right place. Right time. Right message.

Google Ads is the most powerful paid channel on the planet—when it’s done right. We create and manage high-performing campaigns that put your brand at the top of search results when it matters most.

What You Get:

Keyword and competitor research

Search, Display, and Shopping campaigns

Ad copywriting and A/B testing

Conversion tracking and lead form integration

Continuous bid and performance optimization

Bing Ads Management

Bing Ads Management

An untapped channel with serious ROI.

Bing may not get all the love, but it delivers high-converting traffic—especially in niche and B2B markets. We manage Bing campaigns with the same level of attention and strategy we apply to Google.

Why Bing?

Lower CPCs in many industries

Access to an older, more affluent demographic

Integration with LinkedIn targeting (via Microsoft Ads)

Often less competition, more visibility

Social Media Advertising

Turn thumbs into traffic.

We design and manage ad campaigns across all major platforms, tailored to meet your goals—whether it’s lead generation, brand awareness, or eCommerce sales.

Platforms We Manage:

Facebook & Instagram Ads

LinkedIn Ads (for B2B & pro services)

TikTok Ads (for younger, trend-savvy markets)

Snapchat, Pinterest & emerging platforms (as needed)

What’s Included:

Audience segmentation and targeting

Creative design and copy

Campaign optimization by objective (clicks, leads, purchases)

Retargeting strategies built in

Remarketing & Retargeting

Remarketing & Retargeting

Win them back. Automatically.

Not everyone converts on the first visit—and that’s okay. We use retargeting to stay in front of high-intent users across web and social channels, keeping your brand top-of-mind until they’re ready to take action.

Remarketing Tools & Channels:

Google Display Network

Facebook Pixel & Meta Retargeting

LinkedIn Insight Tag

Custom audiences and lookalikes

Abandoned cart flows for eCommerce

Display & Banner Ads

Beautifully branded. Strategically placed.

Our creative team designs custom display ads that command attention while our strategists place them where they’ll drive the most results. From awareness to retargeting, we tailor banner campaigns to your objectives.

Deliverables Include:

Static and animated display creatives

Responsive ad formats

Placement across Google Display Network, YouTube, and premium publisher networks

Creative A/B testing

PPC Audit & Optimization

PPC Audit & Optimization

Already running ads? Let us make them better.

If you’re spending money on paid search but not seeing a return, our PPC audit can uncover what’s going wrong—and how to fix it.

What We Review:

Campaign structure

Ad copy and extensions

Keyword match types and bidding strategies

Conversion tracking and attribution

Landing page performance

Wasted spend and negative keyword gaps

Why Fr3shlab for Paid Advertising?

Certified Google Ads & Meta Ads pros

Transparent reporting with actionable insights

In-house design + copy + dev = faster execution

Cross-platform strategies with full-funnel focus

ROI is our north star (we track what matters)

Let’s Turn Your Ad Budget Into a Growth Engine

Ready to stop guessing and start scaling? Let’s build paid campaigns that work while you sleep (and crush your goals while you’re awake).